Super bowl ads are mainly intended to make people laugh. Robert kraft is encouraging people to take a moment and reflect on the state of the nation.
Through his foundation to combat antisemitism, the patriots owner is funding a 30-second commercial. Dr. clarence b. jones, a civil rights icon who helped draft dr. martin Luther king jr.’s “i have a dream” speech, will appear in the ad, which will be aimed at combating anti-semitism. In an interview with usa today sports, kraft said, “i don’t recognize areas of this country.” “i don’t like where we’re going,” he says. “i’m worried about our country right now.” Here’s what you need to hear about the ad that will be shown during super bowl 58.
The full version has yet to be announced, but a teaser featuring jones has been posted. the ad that will air during the super bowl is set to be a 30-second clip. Kraft called jones to inform him that his ad would be chosen for the super bowl ahead of its release. “what we’re going to do together after this commercial is to build bridges to spread love and defuse fear,” kraft said in the video. “people from all walks of life, all ethnicities, all races, all genders, and all faiths, are welcome.” “brother, i look forward to seeing you soon.” I just wanted to let you know that we’re going to run your ad in the super bowl, and i hope it helps america do in a small way what we need to do,” kraft said in a interview with USA today sports.
Although Kraft believes the united states is the “greatest country in the world,” it’s “beginning to look like Germany in the 1930s,” he said it’s “starting to look like germany in the 1930s.” “i want to keep us from approaching the 1940s,” he said. “i saw me dressed up as nazis in charlottesville yelling, ‘jews will not replace us,'” kraft said. “there was the tree of life massacre,” a witness said. None of this should be happening in the united states of america. ” Jones has been praised by kraft as a person who has stood up to “all forms of hate,” including jewish hate. In a statement to jewish insider, jones’ career was described as “the embodiment of Fcas’s desire to build bridges and stand up to jewish violence.”
We want to continue to spread dr. martin luther king jr.’s message of unity and justice in a time when the country needs it most, and our aim is to reach a broad audience of people and inspire all americans to stand up together, arm in arm, and fight this horrific rising hate,” kraft said in the tweet. According to jones, the civil rights movement was largely successful because of the jewish community’s support. Jones said in a tweet to jewish insider, “it is as important as ever that we stand together and speak out.” “silence is not an option,” he says. I’m glad that i have lived long enough to partner with robert kraft and fcas to continue to spread the word to the widest possible audience — the super bowl. there has been a lot of evidence of an increase in antisemitism.
According to CNN, FBI director christopher wray warned that antisemitism is at “historical levels” in october 2023, citing that 60% of all religion-based violence is directed at jewish people. According to fcas president tara levine, google searches for the term “kills jews” increased by 1,800 percent. According to cbs news, “we hope the commercial encourages americans to stand up to hate and not be silent,” levine said, and that the commercial will be seen during the first half of the game, and that the gillette stadium command center will monitor the ad’s effect. “we’ll first be monitoring the command center to see what are the conversations and what are the messages,” levine said. “we will also be monitoring our own website. We need to know how many people are ordering blue square pins and how many are using them.
“we want to know how much traffic is increasing.” The ad’s desire to partner with jones was a point of emphasis, since kraft has often discussed how the black and jewish communities should combat hate in america together. According to the boston globe, he described the two groups as “uniquely linked” at an naacp convention in 2023, alongside rapper meek mill, harvard professor henry louis gates jr., and NAACP president and CEO derrick johnson.
