Patriots Owner Robert Kraft Praises ‘Smart’ Taylor Swift Ahead of Super Bowl LVIII.
Taylor swift has been the biggest story in the nfl this season, whether you like her or not, as her friendship with kansas city chiefs tight end travis kelce continues to capture america’s hearts.
Swift is easily the most popular woman in the country right now. swift has made many appearances at chiefs games to cheer on her new beau, and she’s always in the spotlight. The music sensation has a more than $330 million name value for the NFL and the chiefs, only adding to her reach. when asked about swift’s impact at sunday night’s grammy awards, where she received best pop vocal album and album of the year for midnights, new england patriots owner robert kraft praised her for her work for the league and her personal brand this season, adding, “i think she’s been smart because she’s also encouraged male fans to listen to her music.” “i just think it’s the quality of the product, the parity, and what the nfl offers.” “our ratings this year were the highest for about seven to eight years, and if you look at the playoff games, it was phenomenal,” kraft said, adding that swift is only at one game out of 16 on any given weekend.
The “swift effect” has been evident in the playoffs, as the chiefs’ last two games each averaged over 50 million viewers to set new records in their respective rounds. Music and sports have met in a way that hasn’t been seen before this season, and kraft believes that this pairing will result in record ratings once more.
in today’s world where there are so many challenges and challenges, and everyone has work problems, and family issues, it’s a way to escape. “we create a community, both in music and sport, and everyone comes together.” I think of this super bowl in las vegas, which will feature two great teams, whom i like to refer to as “fourth-quarter teams.” it should be exciting and beneficial for america.
