The Manchester club and the German behemoth Adidas have reached an enormous 10-year agreement. It is estimated to be worth £900 million over the course of ten years.
Football Insiders reveals that the Merseysiders want to keep their partnership with Nike going strong. When 20% of sales revenue from merchandise is added on, the value of the Anfield club’s existing contract with Niek comes to over £70 million. They are also attempting to close the distance between their fierce rivals.
Despite not being in a good position to negotiate, the Reds’ strong start to the new season could be a talking point.
They aim to contend for the championship after making excellent acquisitions, getting off to a flawless start, and going 15 games without a loss.
In 2020, the Reds moved from New Balance to the American kit vendors. Since that time, Nike has produced Liverpool’s uniforms.
Their annual revenue from the Nike contract is reportedly £50 million. They fall far short of their bitter rivals Manchester United, who now have the largest kit deal in England. Adidas reportedly pays the Old Trafford club an estimated £75 million annually.
The competition between these clubs also takes into account who is wealthier. Over the past few decades, Man Utd has experienced a stunning ascent to financial prominence.
Sir Alex Ferguson’s leadership played a vital role in the team winning 28 major awards in 27 years.
But Liverpool is gradually decreasing the distance between themselves and their competitors. However, Liverpool’s success on the field will have a significant impact on whether their deal ends up being the largest in England.
